White Matter So Much?
Color plays a surprisingly important role in how people perceive cleanliness.
White has long been associated with:
Cleanliness
Purity
Freshness
Hygiene
Sterility
A bright white sheet can therefore look cleaner and more appealing to consumers than a naturally brown or gray sheet, even though color alone doesn’t determine whether a product is hygienic.
This same visual association appears in many household products, including towels, tissues, medical garments, and cleaning materials.
White Toilet Paper Can Also Be Softer
The relationship between whiteness and softness is a little&
