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more complicated than simply saying “bleaching makes toilet paper soft.”
Paper manufacturers use several processes to create the texture consumers expect. These can include refining the pulp, controlling fiber characteristics, adding suitable processing aids, and using mechanical treatments during manufacturing.
For premium toilet tissue, manufacturers may also use creping, a process that gives the paper greater softness, stretch, and absorbency.
So the softness of toilet paper comes from the overall manufacturing process—not from its white color alone.
Why Not Just Leave the Paper Brown?
They could.
In fact, unbleached